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You Are Not Green
I don’t care if you use post-consumer paper in your 3-million piece DM drop. I don’t care if your employees are forced to plant trees on their lunch breaks. Recycled toner? Not impressed. Special...
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You’re Still Not Green, You’re Just Clever
Ah, yes, Earth Day. Our annual reminder that what we do isn’t particularly nice to many other creatures. Happily, the trade media turn their Mirror, Mirror on the Wall rhetoric up to high and devote...
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Two Honourable Direct Campaigns
Just for the record, I’m not opposed to direct mail or paper or cleverness. I happen to think physical direct mail has more impact than its electronic cousins, and that done well it is a prudent use of...
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Time to Bring Down the Curtain on Green Theatre
“Sustainability is a topic that IBM’s really passionate about. Our view is that we now live in a world that’s becoming a system of systems and that is a world of multiplicity and diversity. Given that,...
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